When I started the Paleo diet 3 years ago, I didn’t want to “cut out” any of my favorite foods, and I soon discovered that there was a healthy way to adapt practically any dish. Doing this business has not only taught me more about cooking, but about business.
I learned about target markets. It would be great to be that cool, hip new startup serving the twenty-somethings. I wanted to cook for my friends, and people like myself. However, when I first began selling my meals, 100% of my customers were my parents’ age. It made a lot of sense. Who makes the decisions about what the family eats for dinner? Probably not the children. I hadn’t set a target market at the beginning, but I soon figured it out.